I've spent over 25 years in the industry, with many as a full-service financial planner. I focused my practice on life insurance because I saw it as an essential—one that could work harder for each client when custom designed. My team and I have assisted hundreds of clients to minimize risk and maximize their tax savings, using Life as a versatile financial tool. It demands dedicated, personalized time and financial expertise to structure each contract we deliver, but our end result is higher value every time. For us, that's a rewarding 'win-win'.

Born on Vancouver's North Shore, Ross has a B.Sc.Ed from UBC and lives on Bowen Island with Suzanne, his wife and their three girls.